We in the 55+ Housing Council are changing the game of the future. Our fresh approach to how we benefit builders and associates is being unveiled and, accordingly, so is our council identity. Since our annual SAGE event has successfully embodied Shaping Advancements in Generational Environments, while reflecting our brand promise, the 55+ Housing Council has now evolved into the Council on SAGE. This year is not only underscored by #AQIQ with key education, mentoring and networking, but reveals the Council on SAGE and a new generation of value to advancing our leaders of the future.

We will raise your IQ in the Age Qualified market with its rapid advancements in housing. Council on SAGE’s educational programs provide a fresh forum through which to unlock best practices, insightful ideas, key resources and masterful talent to inspire high-level discussions among industry leaders and peers. Join us in discovering what resonates with 55+ consumers, and how we can address their particular needs through smart and innovative product design and more.

The nation’s largest and most active chapter, Council on SAGE attracts the country's leading experts in market innovations and preferences, adding value to Southern California’s home builders and associates that recognize the magnitude of today’s 55+ housing market. Discover firsthand the initiatives at the forefront of: active adult, age-targeted, senior condos, market rate 55+ apartments, affordable 55+ apartments, CCRCs, Assisted Living, continuing care retirement communities, Alzheimer's care and more.

Formed in 1990 as a special interest council of the Building Industry Association of Southern California [BIASC], Council on SAGE was the first local chapter of the National Association of Home Builders/50+ Housing Council (then known as the Seniors Housing Council).